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20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap A…

A troubling thought, isn’t it?

You’re slaving away at your blog, but you can’t help wondering if you have a shot in hell of getting anyone to read it.

What makes you any different from the millions of other bloggers hoping for attention?

You’re all doing the same stuff. Cranking out posts, messing around on Twitter and Facebook, leaving comments on popular blogs — you know, the usual.

But nobody gives a crap. Readers have seen it all before. You’re not offering anything new, so why should they hang around?

Good question. And the problem is, you don’t really have an answer.

Most of the time, you feel like you’re stumbling around in the dark. You can’t tell what’s working and what’s not. It feels like a big, never-ending guessing game.

Maybe you came here to find some answers. Maybe you’re hoping I’ll tell you what to do.

But I won’t.

Not because I don’t want to, but because sometimes you can’t understand what to do until you first understand what NOT to do. So, let’s start there.

Here’s a big, fat list of ways to be a mediocre blogger. How many are you guilty of?

1. Tell Stories


People love stories, but that doesn’t mean you should tell any. Here’s why: telling a boring story is worse than not telling any stories at all, and unless you’re trained in storytelling, yours are pretty much guaranteed to be boring.

If you doubt me, go to a bar and tell a story to someone in a voice loud enough for everyone to hear. If everybody in the bar stops talking to listen to you, you’re a good storyteller. If they don’t, you suck.

And almost everybody sucks.

2. Be “True to Yourself”


Let me guess. Tried-and-true marketing techniques just don’t feel right to you, so you’re scrapping it all in the name of authenticity?

Well, I’ll be damned. I must be psychic!

No, the truth is everyone feels that way in the beginning, and everyone has to do it anyway. To get good at something, first you have to follow proven techniques and screw it all up, and then you learn, and then you follow proven techniques and do it correctly, and then one day, when you’ve been doing it a long time, and you’re a freaking master, you invent your own techniques. Promoting your work is the same process as learning to play the piano.

If it feels inauthentic, it’s not because there’s something wrong with the technique. It’s because you’re doing it wrong, and you need to keep practicing.

3. Build Your Twitter / Facebook / Google+ / Pinterest / LinkedIn Following First


Here’s your thinking: the reason you’re not getting any traffic is because first you need to build your following on Twitter, Facebook, Google+, Pinterest, LinkedIn, or [ insert your social network here ]. Once you start getting some traction, then you can promote your blog, and the traffic will start flowing free and easy.

Heh. Wrong.

Yes, social networking is important, but you know what’s even more important? Focus.

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