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5 Data-Driven Ways to Improve the Quality of Your Twitter Leads…

Every company wants new leads. It’s the foundation of business success.

But while many companies use digital marketing tactics to generate new qualified leads, very few turn to Twitter as a direct lead generating source.

If you’re ready to use Twitter as a lead generating machine, here’s the key. You must incorporate data-driven marketing strategy.

Below are 5 ways for brands to improve the quality of their Twitter leads.  

5 Data-Driven Ways to Improve the Quality of Your Twitter Leads1.Twitter Analytics

Let’s start with the most basic, most accessible resource – Twitter analytics.

Within the Twitter platform, brands have access to some pretty sophisticated insights to understand their current audience, age range, preferred device (mobile, desktop), content styles.

This is all available right now! Leveraging this data can enable brands to write better tweets that resonate with their audience.


1a. Twitter Advance Tools 

After searching both sets of analytics, it’s time to dive deeper into another FREE Twitter resource- the Advanced Search.

While Twitter analytics may be a bit much for some, the advanced search is much easier.  Remember, lead gen focuses on collecting relevant information that can be passed onto a sales team.

Twitter is filled with quality content and relevant information that can be used. Hootsuite offers a great guide on how to use Advanced Search.

Search Industry keywords and hashtags

The parallels between keywords and hashtags make a strong case for the ability to cross pollinate these two searchable functions for lead gen. 

Searching keywords and hashtags in Twitter Advance tools will result in an entire list of global conversations around these relevant words.

With a simple search, brands are exposed to real-time results that are highly targeted to business conversations.

Use Language In Your Tweets Guaranteed To Generate Leads 

Like any marketing exercise trying to convert a lead into a customer worth pursuing, it all comes down to the language you use.

The potential customer has to be excited and believe in what you are offering for them to want to take it further.

Want to craft better data-driven Tweets? Read an article all about it.

2. Double Down on Analytics  

Before starting a paid Twitter lead gen campaign, it’s best to understand the target audience. This is where Google becomes extremely critical. Google? Aren’t we talking about Twitter Lead-Gen?! 

Yes. Think holistic digital marketing. Google is ranked #1 in the digital ad space. Every website uses Google Analytics for tracking audience behavior, trends, flow, traffic sources, and other key demographics.


Most companies, may not be investing (yet) in Twitter ads, they’re probably running successful Adwords campaigns.

Interestingly, Twitter uses the same ‘broad and specific’ phrase keyword targeting to deliver contextual ads to a segmented audience. Twitter actually gives marketers more options for keyword targeting, to the point where active tweets with keywords can be targeted.

Selling ice cream? Try targeting people who mention the word “beach weather”  

Armed with the information from Google, now leverage it a second time by tailoring ad segments to relevant audiences yielding a higher quality lead. 

3. Listening to Your Competition

Not only is Twitter Advanced Search great for targeting relevant content and real-time conversation, it’s an amazing platform for listening (or spying) on the competition. 


Just put all of the steps mentioned above and start targeting specific competitors, especially negative sentiment. Think airline industry. What makes a customer tweet something negative about an airline? Not much.

Any brand should be able to leverage “United Breaks Guitars” to show the value of their product or service.