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Pearl Jam Tease “Gigaton” in Augmented Reality Pop-Ups…

Pearl Jam are gearing up for something new. Eddie Vedder and co. posted a few cryptic images to the band’s social media channels, which pointed to locations in cities around the world with the date January 10. The band’s website later revealed coordinates for site-specific pop-up events at each location, where fans found augmented reality filters depicting moving clouds and waterfalls.

The installations also shed light on upcoming music from Pearl Jam. In addition to featuring their band name in jagged, heart-rate lettering, numerous pop-up billboards include the word “Gigaton” in the same text, leading some to believe that it might be the title of an upcoming eleventh studio album from the band.

The Italian fan site Pearl Jam Online claims that Gigaton will indeed be the name of the album, and that it will feature the billboard image as its cover art. The photograph, which depicts a melting glacier, was taken by Sea Legacy and National Geographic photographer Paul Nicklen, relates to the album’s title, as the melting of polar ice caps is measured in gigatons.

Pearl Jam’s last studio album Lightning Bolt was released in 2013. Since then, the band has remained active, releasing a whopping six live albums—three from their value series alongside Let’s Play Two, Live at Third Man Records, and their latest MTV Unplugged, which arrived in November 2019. Most recently, the band brought their formidable collection of holiday songs to streaming services for the first time and announced that they’ll be touring Europe this coming summer.

See photos and videos of their augmented reality billboards below.


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