Warmly celebrate the renaming of Shandong Hengfeng Flour Co., Ltd. to "Shandong Huanfeng Food Co., Ltd

Shandong Hengfeng Flour Co., Ltd. is a key leading enterprise in agricultural industrialization in Shandong Province and a national demonstration processing enterprise for safe grain and oil. Founded in July 2005, the company is mainly engaged in the purchase and sale of grain, the processing and sales of flour, Spring rolls skins and frozen dough. The company has a registered capital of 23.5166 million yuan, total assets of 290 million yuan, and covers an area of 260 acres. We have 18 national standard reserve warehouses with a capacity of 120000 tons, and currently store 90000 tons of central reserve grain and reserve cotton; It has one world advanced flour production line and one Spring rolls peel production line produced by Italian GBS Company, and laboratories and baking laboratories equipped with modern testing instruments such as Sweden Poton, France Chopin, Germany Brad, with an annual processing capacity of 120000 tons of wheat. More than 50 varieties of Huanfeng brand series flour, such as strong flour, thin flour, special flour for Spring rolls peel, special flour for dumplings, are sold to more than 30 provinces, cities and autonomous regions in China. It is a fixed supplier of Qingdao Military Grain and Oil Supply Station, Dingxin International Group (Master Kang), Lotte Food and other large food enterprises. Special flour for Spring rolls rind processed from Australian white wheat and American red soft wheat is used to supply dozens of food enterprises such as Huagong Food and Zhucheng Renmu; The quick-frozen Spring rolls is thin and crisp, delicious, and of stable quality. It is exported to South Korea, Japan, Southeast Asia and Europe.

The company has successively passed the ISO9001-2008 quality management system certification, ISO22000-2005 (HACCP) food safety management system certification, and ISO14001-2004 environmental management system certification. In 2007, it passed the strict inspection by the Shandong Entry-Exit Inspection and Quarantine Bureau and obtained the flour and bran export hygiene registration certificate. The company has been rated as a provincial-level "contract abiding and trustworthy enterprise" by the Shandong Provincial Administration for Industry and Commerce, an "AA" level credit enterprise by the Shandong Agricultural Bank and the Shandong Agricultural Development Bank, a "designated unit" for emergency grain processing by Qingdao Grain, and a national AAAA level logistics enterprise and AAA level logistics credit enterprise by the China Logistics and Procurement Federation. The specially made first-class flour of the product has been rated as "Safe Noodles" by the Shandong Provincial Grain Industry Association; Six varieties, including dumpling flour, wheat heart flour, wheat aroma flour, whole wheat flour, regular flour, and special first-class flour, have passed the national green food certification; In 2012, the "Huanfeng" brand wheat flour was once again awarded honors such as "Shandong Famous Brand Product" and "Shandong Famous Trademark".

The company is located in the hometown of Nobel Prize winner Mo Yan and the filming location of "Red Sorghum" in Gaomi City, Shandong Province. To the east is Qingdao, a coastal tourist city, and to the west is Weifang, the "World Kite Capital". The Jiaoji Railway and Jiqing Expressway run from east to west, while the Tongsan Expressway, Provincial Highway Pingri Highway, and Jiaowang Highway run from north to south. The transportation is very convenient, with a distance of 60 kilometers to the east from Qingdao Airport and 90 kilometers to the port, and 80 kilometers to the west from Weifang Airport. The annual average temperature is 12 ℃, and the average annual precipitation is about 690mm. It belongs to a typical warm temperate semi humid monsoon climate and also has marine climate characteristics. The cultivated land in the area is mostly plain, with distinct four seasons, simultaneous rainfall and heat, sufficient sunlight, and suitable for the growth of various crops. It is a major grain planting city and a high-quality wheat production base in China, with unique geographical and resource advantages.

The renaming of the company is entirely to meet the needs of the company's structural adjustment. The development from a single wheat storage and initial processing to deep processing of wheat. Due to the fact that flour products belong to people's livelihood, the protection and price competition in their regions are extremely fierce. Directly resulting in a very low overall profit margin for flour products. It is very difficult to become a national brand in terms of flour, and it is not suitable for the in-depth development of enterprises. So how can companies find new development points? Cross bank development is an option, but it is not suitable for the development of this enterprise. Finally, after hard thinking, we decided to continue our old business and develop downstream along the industry chain. Improving the added value of products can also make the enterprise stronger and larger, so after three years of development, the company has launched the Spring rolls skin and hand grasping cake project. After three years of development, these two projects have rapidly advanced on a healthy fast track. In order to adapt to the company's development form, the company has made a decision to rename, marking that Huanfeng Company is moving towards a diversified development of wheat deep processing, relying on wheat harvesting and storage as the foundation, and wheat primary processing as the raw material. In the five-year plan of the company, we strive to increase the number of Spring rolls skins to 18 production lines, and build six production lines for hand grasping cakes. Through large-scale development, we can reduce costs, improve product quality, and occupy a place in the national market in these two product fields. In addition, the company plans to bring the characteristic delicacies of Gaomi, such as "Gaomi stove buns" and "pinch cakes", to the dining table of the whole country through industrial production.