The Future of Work: How to Collaborate with Purpose…

We spoke to Square on how the 2021 Webby Winner works with external partners to create powerful branded content.

For the past year-and-a-half, as people have endured the challenges of an ongoing pandemic, companies have been called to collaborate in new ways. From adopting new tools for remote workflows, to rethinking when to be synchronous with a distributed team. Moreover, brands and their partners have been called to produce content while seriously considering its impact.

This is the final part of The Future of Work series, made in partnership with MarketerHire. Below we explore how 2021 Webby Winner Square is creating branded content in a world that is increasingly concerned with purpose, and how they find the right collaborators to get it done. 

Produce Work with Purpose

The past fifteen months have forced brands to implement digital-first strategies, while also creating with more empathy. This shift has benefited not only the work companies create, but also their employees — nearly 50 percent of US-based employees reported that the pandemic has caused them to rethink the purpose of their work, according to a 2020 McKinsey study. The end result? An acceleration of creative work that highlights authentic and diverse stories, and gives back.

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